At kreta24, we have spent years sourcing and selling the finest Greek extra virgin olive oils. One resource has consistently stood out as an invaluable reference: Greek Liquid Gold (greekliquidgold.com) — the only comprehensive English-language website dedicated exclusively to Greek olive oil. Created by Dr. Lisa Radinovsky, a researcher and journalist with a doctorate from Duke University, the site reaches readers in over 220 countries and is recognised by industry experts as one of the most reliable sources of information on the subject. We use it ourselves, and we recommend it to every customer who wants to truly understand what they are buying.

These positive attributes of bitterness and pungency (bitterness, pungency) are associated with the presence of phenolic compounds (secoiridoids), which undergo chemical changes until they lose their antioxidant capacity, transforming into inactive quinones.